2020 is a special year. This year has changed many distributors and retailers’ strategic plans. Here we would like to share how does CYD track toys help Lambor start their online sales channel?
Lambor is one of my old friends from Greece. Before 2020, their main sales channel is to be a distributor. They import goods like furniture, bathroom products, toys for their local retail stores, large or small supermakerts. And they also do wholesales business.
However, due to the outbreak of the epidemic this year, offline retail has received a great impact.So they have to begun their online sales.
Before that, they had never done online marketing. The platform, image processing, copywriting description and other conveniences were all blank to them.
Therefore, they selected one among all the employees, registered on Facebook, took photos with their mobile phones. They directly posted this information on Facebook.
What they never expected was that during the outbreak, sales were actually much more than the two retail stores now, and 60% of 2020 performance coming from online sales.
Of course, a bold try in toys is inseparable from the strong support by suppliers during lockdown.
They also don’t want to press too much inventory, and the sales volume is definitely reduced compared to previous years. Therefore, this time they mixed the goods in multiple styles. The success of the initial attempt is also inseparable from our strong support for him. CYD track toys are willing to share the inventory for him in difficult times. Even if the quantity is small, we are willing to cooperate fully to open up new channels to achieve sales goals.
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